Lotus FM

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Descripción

Lotus FM (formerly, Radio Lotus) is a South African national radio station based in Durban, loosely similar to the BBC Asian Network in the United Kingdom, that caters for the needs of the Indian South African community. It combines a mix of Indian music, news, current affairs, interviews and entertainment. Lotus FM targets South African Indians between the ages of 25-34 (core) and 35-49 (secondary) in the LSM 7-10 segment. Lotus FM has occasionally been the subject of complaints, with people of South Indian descent claiming that the station's broadcasts favour Hindi music over Tamil music. The Lotus FM studio complex is based at the SABC in Durban, next to the famous Kingsmead Cricket stadium.