Que Buena 98.6 FM

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About Que Buena 98.6 FM

Description

Que Buena 98.6 FM is a radio station duly authorized by the Ministry of Information Technologies and Communications (MINTIC). It features a family-friendly format with a popular appeal and is a daily companion to listeners between the ages of 20 and 60, particularly those from socioeconomic levels 1, 2, and 3. This includes public transportation drivers, homemakers, security guards, shopkeepers, and residents of working-class neighborhoods and rural areas in Duitama, Cerinza, Belén, Santa Rosa, and Paipa. Que Buena 98.6 FM (formerly RITMO Boyacá) has established itself as one of the most listened-to stations in Duitama and the Tundama province. Its programming is fresh, crossover, and popular, and its team of on-air personalities connects with the listener. Que Buena 98.6 FM has seen significant growth in audience, programming quality, content, and effectiveness for advertisers. Through radio spots, commercial mentions, free press, live broadcasts, special campaigns, segment sponsorships, and customized strategies, the station strives for advertising success and client satisfaction.