Radio Transamerica

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About Radio Transamerica

Description

Radio Transamerica is a Brazilian commercial radio network, with programming focused on entertainment and sports broadcasts, belonging to the Alpha Conglomerate. The network was established after the inauguration of Transamérica FM in Recife and, later, Radio Transamerica in Brasília, both in 1976. The chain of own stations also has branches in the cities of São Paulo, Curitiba, Rio de Janeiro, Salvador and Belo Horizonte. It has affiliates in the three states of the South region, in three states in the Southeast region , in the state of Mato Grosso do Sul and in the state of Bahia. For decades, Radio Transamerica was focused on the youth style, going through several musical strands. Between 1999 and 2019, the chain was divided and became known for its Pop, Hits and Light. With the rapid growth of the popular carrier, Radio Transamerica has become the largest radio network in the country . Since August 2019, the network has been unified again and started to be formatted for young / adult-contemporary audiences , with sports activities from Transamérica Esportes, an aspect that covers sports and football broadcasts. in some squares.